The Vollrath Company has appointed Fred Fritchen as director of national accounts, effective November 4, 2026. Fritchen will lead the company's strategic sales team and oversee national account strategy, with responsibility for strengthening key customer relationships and identifying growth opportunities across Vollrath's customer base. "Fred brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships," said Larry Deutsch, senior director of sales. "His experience and leadership will be valuable as we continue strengthening our strategic customer partnerships and identifying opportunities for growth." Fritchen brings extensive experience in the foodservice industry and a track record of building customer partnerships and leading strategic growth initiatives.
About Vollrath Founded in 1874, Vollrath is a manufacturer of foodservice equipment and smallwares headquartered in Sheboygan, Wisconsin. The company serves restaurants, healthcare, education, convenience stores, supermarkets, and institutional foodservice operations worldwide.
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Written by FBM Publications Editors
Frequently Asked Questions
Who is Fred Fritchen and what's his new role at Vollrath?
Fritchen is Vollrath's new director of national accounts, starting November 4, 2026. He'll lead the strategic sales team and manage national account strategy while building relationships with key customers and hunting growth opportunities across Vollrath's entire customer base.
What's Fritchen's background in foodservice?
Fritchen brings extensive foodservice industry experience and a proven track record leading strategic account growth initiatives and building durable customer partnerships. Deutsch specifically cited his combination of account leadership skills and relationship-building ability as key strengths.
Why did Vollrath make this hire now?
Vollrath is actively strengthening strategic customer partnerships and wants to identify growth opportunities across its dealer and operator base. The hire signals the company's focus on deepening relationships with national accounts in restaurants, healthcare, education, and institutional foodservice.
What markets does Vollrath serve with this national accounts focus?
Vollrath serves restaurants, healthcare, education, convenience stores, supermarkets, and institutional foodservice operations worldwide from its Sheboygan, Wisconsin headquarters. Fritchen's role will cover all these vertical markets as he manages strategic account relationships.
How long has Vollrath been in the foodservice equipment business?
Vollrath was founded in 1874, making it a 152-year-old manufacturer of foodservice equipment and smallwares. That heritage gives Fritchen established relationships and product credibility across every major foodservice channel he'll now oversee.
