The submitted press release describes the launch of a peanut butter–flavored plant-based protein powder from POSSIBLE® by Standard Process®, a consumer wellness and supplement brand based in Palmyra, Wis. The product — a flavored protein powder joining existing Vanilla Bean and Chocolate Cacao SKUs — is a retail packaged food item with no commercial kitchen equipment specification, dealer channel, or foodservice operator angle.
FSENews.com covers capital goods purchased by foodservice operators, dealers, manufacturer reps, and equipment consultants: cooking equipment, commercial refrigeration, warewashing systems, ventilation, ice machines, prep and storage, and ware-handling. A consumer protein supplement does not fall within any of those equipment categories covered by FSENews.
If this product were sold in bulk to foodservice operators — for example, as an ingredient in a smoothie program requiring a specific blending or dispensing system — there could be a peripheral equipment angle worth exploring. As submitted, however, there is no spec data, no NSF or UL listing, no BTU or kW figure, no rack or throughput capacity, and no dealer or operator implication to report on.
Submitters with commercial kitchen equipment news — new product launches, ENERGY STAR certifications, NSF listings, channel program changes, or operator case studies involving foodservice capital goods — are encouraged to resubmit. For food and beverage product news more broadly, our sister publication Food & Beverage Magazine may be the appropriate editorial home. You can also review our energy-and-sustainability coverage for context on the types of product stories we pursue.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
