In large-scale food and beverage operations, speed matters. Givaudan's Taste & Wellbeing team—supporting everything from beverage and dairy formulations to sweet goods, savory products, snacks, and healthcare applications—discovered that operational efficiency was being undermined by a fragmented research infrastructure. Their Stravito platform deployment reveals how better data organization directly impacts project velocity and resource allocation across the enterprise.
Operational Bottlenecks: Research Scattered Across Systems
Like most complex organizations, Givaudan had accumulated research across multiple platforms, external providers, internal systems, shared folders, and individual teams. Finding the right information required employees to know not only where data was stored but also who had access to it. This fragmentation created real operational costs: projects stalled while teams hunted for existing insights, research was duplicated unintentionally, and teams made decisions based on inference when better evidence sat somewhere in the organization, inaccessible.
The bottleneck wasn't a shortage of research—it was the inability to rapidly access and deploy knowledge already in house. Rather than generating more studies, Givaudan needed operational infrastructure that made existing intelligence actionable on demand.
Infrastructure Solution: Consolidated Platform Implementation
Givaudan evaluated several knowledge management platforms before selecting Stravito as its centralized insights system. Selection criteria included intuitive user experience, rapid implementation, integration with existing research providers, customer support, and measurable ROI. The platform, internally branded as "Genie," was designed to let marketing, sensory, technical, and commercial teams access research with minimal training while drastically reducing lookup time.
By consolidating internal and external research into a single searchable destination, Givaudan eliminated the time employees spent navigating disparate systems and redirected that capacity toward analysis, collaboration, and product development work.
Operational Results: 3-10X Speed Improvement
The efficiency gains became measurable immediately. Many projects now move three to ten times faster than before implementation. Research that previously required days or weeks to locate is now accessible in minutes through Stravito's AI-powered search capabilities.
The operational benefits extend beyond speed. Easier access to existing insights has eliminated duplicated research efforts, allowing the CSI team to support more customer briefs while redirecting research resources toward genuinely new work rather than recreating research that already exists. This resource reallocation directly improves project throughput and team capacity.
Cross-functional collaboration has also improved. Marketing, sensory, and technical teams now work from a shared intelligence foundation whether handling proactive innovation or responding to customer requests. Regional teams gain faster access to centralized research, reducing dependency on local expertise alone and enabling more informed internal discussions and customer-facing conversations backed by broader market data.
Enterprise Expansion and Competitive Advantage
Today, Stravito is deployed across Givaudan's regional and local Marketing and Consumer & Sensory Insights teams in Europe, with planned expansion to additional commercial and technical stakeholders. Leadership is evaluating broader global rollout as the company recognizes faster access to trusted insights as an increasingly important competitive advantage in an industry where consumer preferences, product development cycles, and innovation timelines continue to accelerate.
For operations-focused teams managing complex product portfolios, the platform delivers direct value by transforming existing knowledge into an accessible, deployable business asset. Teams make faster, better-informed decisions while creating measurable capacity for innovation. In food and beverage production environments where speed and decision confidence directly impact competitiveness, operational infrastructure like this increasingly separates market leaders from the field.
