Willie Nelson, John Mellencamp, Neil Young, Dave Matthews, Margo Price and Nathaniel Rateliff will headline event to spotlight family farmers

VIRGINIA BEACH, Va., June 9, 2026 /PRNewswire/ -- Farm Aid announced that its annual festival is heading to Virginia Beach for the first time on Saturday, Sept. 26, at Veterans United Home Loans Amphitheater. Tickets for Farm Aid 2026 go on sale to the public Friday, June 12, at 10 a.m. ET, at www.FarmAid.org/2026.

Farm Aid 2026 logo

Inside the rollout

Why it matters

For industry operators, this is another data point in the structural change reshaping the cooking-equipment sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.

Willie Nelson, John Mellencamp, Neil Young, Dave Matthews, Margo Price and Nathaniel Rateliff will headline event to spotlight family farmers

VIRGINIA BEACH, Va., June 9, 2026 /PRNewswire/ -- Farm Aid announced that its annual festival is heading to Virginia Beach for the first time on Saturday, Sept. 26, at Veterans United Home Loans Amphitheater. Tickets for Farm Aid 2026 go on sale to the public Friday, June 12, at 10 a.m. ET, at www.FarmAid.org/2026.

Farm Aid 2026 logo

For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.