Bronco Wine Company has acquired Resurrection Brands, a wine sales and marketing organization representing family-owned wineries and beverage brands. The deal bolsters Bronco's national route-to-market capabilities and expands its portfolio of represented wineries. The company is building a platform to connect wine brands with consumers across the country. Financial terms were not disclosed. **Why It Matters** Wine distribution continues consolidating among larger platforms seeking to aggregate brands and strengthen shelf placement. For on-premise and retail operators, the move signals ongoing industry restructuring as distributors pursue scale and portfolio density to compete in a fragmented market.