Beverages & Ice
Electrolit Coolers Hit US Open Courts in USTA Multi-Year Deal
Branded beverage coolers and player-facing dispense points anchor the activation — a high-visibility placement that sig…
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Beverages & Ice
Mushroom Adaptogen Drink Brand Hits 8,000 Retail Doors
The kombucha and functional beverage category ranked Melting Forest 15th overall via SPINS multi-outlet and convenience…
Beverages & Ice
Tropical Smoothie Cafe LTO Drives Blender, Cold-Bev Throughput
The chain's 'How Far You'll Mango Smoothie' LTO runs June 10–July 28, 2026 — a 7-week throughput surge operators and de…
Beverages & Ice
PepsiCo Rolls Out 'House of Treats' Crafted Beverage Platform
Cinemas, stadiums, and restaurant chains are the target operators as PepsiCo pitches a scalable, experiential drinks pr…
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Boylan Freedom Cola Hits Foodservice via Big Geyser This Summer
The 135-year-old craft soda brand's seasonal release targets on-premise operators and retailers across the New York met…
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GURU Organic Energy Gains Sprouts Farmers Market Distribution
The organic energy drink brand enters one of the U.S. natural channel's highest-engagement retail networks — a move wit…
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Peet's Coffee PR Stunt Has No Equipment News to Report
The release covers a consumer marketing promotion — no cooking, refrigeration, warewashing, or other capital goods cont…
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BeatBox Coconut Breeze RTD Hits Nationwide Shelves for Summer
The Austin-based RTD brand adds a coconut-pineapple-lime LTO to its lineup as summer demand for ready-to-drink alcohol …
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Hologram Kiosk Drives Bar Traffic at BNA Airport Outpost
HMSHost's The Pharmacy Burger Parlor at BNA's A/B Rotunda uses experiential tech to funnel foot traffic — a case study …
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Naked Smoothies Adds Two Protein SKUs for Grab-and-Go Sets
The two new plant-based protein smoothies target convenience-driven dayparts and could shift cold-grab merchandising ne…
Beverages & Ice
Wendy's Minions Promo Signals LTO Beverage Equipment Demand
The chain's film tie-in introduces a limited-time Banana Frosty Swirl and custom beverages — putting frozen dessert and…
Beverages & Ice
Cha Yu Cloud Milk Tea Line Targets Macau Beverage Market
The regional brand refresh points to growing demand for high-volume tea beverage equipment in Asia-Pacific foodservice …