The press release submitted for rewrite — a consumer survey on beer preferences during a soccer tournament, including a celebrity comparison between Cristiano Ronaldo and Lionel Messi — contains no commercial foodservice equipment content and cannot be responsibly rewritten as an FSENews.com article.
FSENews.com covers capital goods for the foodservice industry: cooking equipment, refrigeration, warewashing, ventilation, prep and storage, ice and beverage systems, and ware-handling. The submitted release addresses none of these categories and provides no specifications, certifications, channel data, or operator implications relevant to equipment buyers, dealers, manufacturer reps, or consultants.
If the intent was to explore beverage-related equipment coverage — for example, commercial draft beer systems, back-bar refrigeration, or keg coolers relevant to stadium or high-volume bar operators — a substantive equipment-focused release would be required. Editors at Food & Beverage Magazine may be better positioned to cover consumer beverage trend surveys of this nature.
Dealers and consultants specifying ice-and-beverage equipment or back-bar refrigeration for sports-venue operators should consult category-specific coverage for relevant product and specification guidance. No article can be produced from this submission without fabricating equipment content, which FSENews.com editorial policy strictly prohibits.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
