Iconic buttery spread's updated formula provides certain essential nutrients alongside delicious flavor — and now PEOPLE agrees
HACKENSACK, N.J., June 16, 2026 /PRNewswire/ -- I Can't Believe It's Not Butter!® Original has been named the Best Butter Alternative by the PEOPLE Food Awards 2026, solidifying its position as a category leader in taste and performance. I Can't Believe It's Not Butter! Original is a NutriRich™ spread that delivers delicious buttery flavor with an updated formula launched earlier this year. In addition to one tablespoon serving containing an excellent source of Vitamins A, D, E and B12 with 20% of the recommended daily value of the essential fatty acid Omega-3 ALA, I Can't Believe It's Not Butter! Original has 70% less saturated fat than dairy butter*.
Background and mandate
Why it matters
For industry operators, this is another data point in the structural change reshaping the cooking-equipment sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.
Iconic buttery spread's updated formula provides certain essential nutrients alongside delicious flavor — and now PEOPLE agrees
HACKENSACK, N.J., June 16, 2026 /PRNewswire/ -- I Can't Believe It's Not Butter!® Original has been named the Best Butter Alternative by the PEOPLE Food Awards 2026, solidifying its position as a category leader in taste and performance. I Can't Believe It's Not Butter! Original is a NutriRich™ spread that delivers delicious buttery flavor with an updated formula launched earlier this year. In addition to one tablespoon serving containing an excellent source of Vitamins A, D, E and B12 with 20% of the recommended daily value of the essential fatty acid Omega-3 ALA, I Can't Believe It's Not Butter! Original has 70% less saturated fat than dairy butter*.
For more industry intelligence built for operators, explore Food & Beverage Magazine's coverage and our latest industry analysis. Have a take on this story? Drop a comment below — we want to hear how it's playing out in your operation.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
