This press release from Heirloom Coffee Roasters describes the national launch of a consumer-facing coffee product line called Clean Craft™. The submission contains no commercial kitchen equipment specifications, no BTU or kW ratings, no refrigeration or warewashing content, and no NSF, UL, or ENERGY STAR certifications.
FSENews.com covers commercial kitchen capital goods — cooking, refrigeration, warewashing, ventilation, prep, ice, and ware-handling equipment — for foodservice equipment buyers, dealers, manufacturer reps, consultants, and operator equipment specifiers. This release does not fall within any of those categories.
For food and beverage product news, readers may find coverage at Food & Beverage Magazine, FSENews's sister publication, which tracks consumer and commercial F&B brand launches.
Manufacturers, PR contacts, and brand representatives submitting to FSENews should ensure releases pertain to commercial kitchen capital equipment. Coverage categories include cooking equipment, refrigeration, warewashing, ventilation, ice and beverage equipment, prep and storage, ware-handling, and dealer-channel developments. Submissions that include hard specs — capacity, throughput, footprint, energy ratings, and applicable certifications — are prioritized for editorial review.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.