Backed by 100% franchise momentum and a robust business model, the "better breakfast" brand reinforces its position as the top restaurant franchise opportunity in the daytime category
SPARTANBURG, S.C., June 16, 2026 /PRNewswire/ -- Eggs Up Grill, the fastest-growing daytime restaurant franchise in the country, announced today it is now the largest actively franchising breakfast, brunch and lunch franchisor with the opening of its 110th restaurant in Spears Creek, SC coming soon. This major milestone comes after a strong 2025, with the brand delivering $1.6M+ in average unit volumes and 19.7% in EBITDA for the top 50% of the system. That performance and momentum has carried into 2026 with 21 consecutive quarters of same-restaurant sales growth, five new restaurant openings and continued franchise expansion.
By the numbers
Why it matters
For industry operators, this is another data point in the structural change reshaping the cooking-equipment sector. Watch for follow-on moves from competitors and reactions from key channel partners in the coming quarters.
Backed by 100% franchise momentum and a robust business model, the "better breakfast" brand reinforces its position as the top restaurant franchise opportunity in the daytime category
SPARTANBURG, S.C., June 16, 2026 /PRNewswire/ -- Eggs Up Grill, the fastest-growing daytime restaurant franchise in the country, announced today it is now the largest actively franchising breakfast, brunch and lunch franchisor with the opening of its 110th restaurant in Spears Creek, SC coming soon. This major milestone comes after a strong 2025, with the brand delivering $1.6M+ in average unit volumes and 19.7% in EBITDA for the top 50% of the system. That performance and momentum has carried into 2026 with 21 consecutive quarters of same-restaurant sales growth, five new restaurant openings and continued franchise expansion.
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Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
