Eco-Products Launches Three-Pronged Cup Strategy

Eco-Products is rolling out a refreshed portfolio of beverage cups spanning compostable, recyclable, and reusable categories, positioning itself to serve operators managing different waste diversion infrastructure.

The launch includes redesigned World Art™ hot cups made with FSC-certified paperboard, new BlueStripe™ aluminum cold cups, and expanded Veda™ reusable drinkware designed for closed-system environments like college campuses and hospitals.

FSC-Certified Hot Cups

The company has transitioned all hot cups and soup cups to FSC-certified paperboard, signaling a material upgrade from its existing World Art line—one of the first compostable hot cup options introduced in the United States, according to the company.

The Forest Stewardship Council certification emphasizes responsible forest management. FSC-Certified Mix products use a blend of FSC-certified forest materials, recycled content, and controlled wood. Operators can add the FSC logo to custom-printed products at no additional cost.

Recyclable Aluminum Cold Cups

Eco-Products introduced BlueStripe aluminum cold cups in 12-, 16-, 20-, and 24-ounce sizes, made from 90% recycled aluminum sourced from post-industrial and post-consumer material. The cups are recyclable like standard aluminum cans.

Recycled aluminum production requires significantly less energy than virgin aluminum manufacturing, and aluminum can be recycled repeatedly without quality degradation, making it among the most valuable materials in recycling streams.

Reusable System for Closed-Loop Operations

The Veda reusable line now includes cups and lids designed for institutions like universities, corporate campuses, military bases, and hospitals. The system offers three tiers—standard, premium, and ultra—across multiple sizes, with standard cups handling cold beverages only and premium/ultra handling both hot and cold drinks.

Veda integrates with collection and tracking technology from OZZI, allowing users to obtain cups through deposit or dining-services programs and return them for washing and reuse after scanning.

Why It Matters

"There isn't a single solution that works everywhere when it comes to keeping foodservice packaging out of landfills," said Wendell Simonson, General Manager of Eco-Products. "In many operations, commercially compostable items like plates and bowls work alongside recyclable beverage cans and cups, while closed-system environments like campuses and hospitals are exploring reuse. Our goal is to give customers choice across all three approaches so they can build successful diversion programs that work for their unique circumstances."

For operators, the expanded lineup reflects the fragmented nature of foodservice waste recovery infrastructure. Rather than betting on a single material or recovery method, multi-solution portfolios allow chains and institutions to match packaging to their specific waste-processing capabilities and service models.

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Written by FBM Publications Editors