Crisp Power Protein Pretzels has opened a $15 million production facility in Stafford, Texas, marking the brand's first domestic manufacturing hub and a full pivot away from its previous import-reliant supply model. The Hauppauge, N.Y.-based company says the move is driven by accelerating consumer and retailer demand for its high-protein, low-carb pretzel line and positions it for national-scale distribution.
While Crisp Power is primarily a consumer packaged goods brand, the facility buildout carries real relevance for the broader foodservice supply chain. Operators sourcing high-protein snack SKUs — from healthcare dining and university foodservice to convenience-oriented fast casual concepts — increasingly require domestic suppliers capable of meeting volume commitments and shortened lead times. A purpose-built U.S. production hub directly addresses those procurement pain points.
The onshoring trend is reshaping how foodservice distributors and operators evaluate supplier stability. Brands with domestic manufacturing can offer more predictable pricing and faster fulfillment windows compared to import-dependent competitors, a consideration that foodservice purchasing managers and dealer-channel partners have flagged as a growing priority in post-pandemic procurement reviews.
For equipment specifiers and kitchen designers, the Texas facility buildout also reflects the broader capital investment wave hitting food manufacturing — a segment driving significant demand for commercial cooking, prep, and refrigeration infrastructure. Large-scale snack production lines typically require industrial-grade continuous-process ovens, blast-chilling capacity for finished goods, and cold-storage staging, all categories where commercial equipment dealers and manufacturer reps are seeing sustained project pipelines.
Crisp Power has not disclosed specific production throughput targets, equipment vendors, or square footage for the Stafford facility. The company positions its protein pretzel line as differentiated within the broader better-for-you snack segment, a category that has attracted significant retail shelf-space investment from major grocery chains over the past three years.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
