The press release submitted for rewrite covers SVEDKA's launch of a canned vodka water RTD product from spirits company Sazerac. The release contains no commercial kitchen capital goods content — no cooking, refrigeration, warewashing, ventilation, prep, ice-machine, or ware-handling equipment specifications, certifications, or channel news.
FSENews.com covers equipment-trade topics relevant to foodservice equipment buyers, dealers, manufacturer reps, consultants, and operator equipment specifiers. A consumer-packaged beverage product does not fall within that editorial scope, regardless of its foodservice adjacency.
Operators sourcing canned RTD beverages for bar or catering programs may find relevant beverage-program coverage at Food & Beverage Magazine, FSENews's sister publication covering food and drink trends for operators. Equipment implications of RTD beverage service — such as back-bar refrigeration or undercounter coolers — are covered in our refrigeration spec analysis and ice-and-beverage category sections when actual equipment specifications are available.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
